SPRING CLEANING: EASTMAN'S THE LONDON DYERS AND CLEANERS

© Simon Rendall

Part of the Mabey Collection

SPRING CLEANING: EASTMAN'S THE LONDON DYERS AND CLEANERS 1924

Edward McKnight Kauffer (1890 – 1954)

Details

Dimension
58.4 X 41.9 CM
Media
LITHOGRAPH
Accession number
M/B58

Summary

Kauffer designed posters for the dry-cleaning company Eastman & Son from 1921 to 1927. They were bright and cheerful in colour and design, drawing inspiration from Regency type designs to art deco inspired decorative borders. The posters were displayed throughout the London Underground. Such was their popularity that during a break in production a sticker was posted up stating ‘A NEW MCKNIGHT KAUFFER POSTER will be here shortly’; Kauffer kept a copy of this all his life and it is now in the Cooper-Hewitt National Design Museum, New York. [1]

Reference
Mark Haworth-Booth, E. McKnight Kauffer A designer and his public, V&A Publications, London 2005. p36

Glossary

  • Design

    The arrangement of elements or details in an artefact or a work of art.

  • Drawing

    The depiction of shapes and forms on a flat surface chiefly by means of lines although colour and shading may also be included. Materials most commonly used are pencil, ink, crayon, charcoal, chalk and pastel, although other materials, including paint, can be used in combination.