PASCALL SWEETS MAKE LIFE SWEETER

Part of the Mabey Collection

PASCALL SWEETS MAKE LIFE SWEETER 1947

Not Known

Details

Dimension
76 X 40.5
Media
Accession number
M/B8

Summary

Pascall Murray were the manufacturers of such well known sweets as Murray Mints and Pascall Fruit Bonbons, and became part of Cadburys in 1964. During the Second World War sweets were rationed; the rationing ended on 5th February 1953 to the relief of millions of children. The de-rationing of sweets had a dramatic effect , spending on sweets and chocolate jumped by about £100m in the first year to £250m - a year which, according to the confectionery industry, was "as dynamic as any in the industry's history”.