Fred Pegram was born in London and studied at Westminster School of Art. He was a frequent contributor to magazines such as the Pall Mall Gazette, Idler and the London Illustrated News aNd Punch. His commercial work encompassed confectionary, cigarettes and Selfridge’s department store. Many of his designs were for Kodak – featuring the iconic Kodak girl in her striped dress, out and about with her trusty portable camera. He exhibited at most of the principal London galleries. Pegram died on 23 August 1937.