ENO'S FRUIT SALTS FIRST THING EVERY MORNING 1924
Edward McKnight Kauffer (1890 – 1954)
- 76 X 51.1 CM
- Accession number
Designed for J Eno Ltd, Kauffer’s crowing cockerel appeared in many versions and sizes including 16 sheet hoardings. So pleased were the company with the success of the poster that Kauffer received a cheque for £50 on top of his original fee. Eno’s Fruit Salts was a mixture of sodium bicarbonate, citric acid and sodium carbonate, sometimes referred to as effervescent saline to was a common remedy for indigestion.
Mark Haworth-Booth, E. McKnight Kauffer A designer and his public, V&A Publications, London 2005. p37