PASCALL SWEETS MAKE LIFE SWEETER 1947
- 76 X 40.5
- Accession number
Pascall Murray were the manufacturers of such well known sweets as Murray Mints and Pascall Fruit Bonbons, and became part of Cadburys in 1964. During the Second World War sweets were rationed; the rationing ended on 5th February 1953 to the relief of millions of children. The de-rationing of sweets had a dramatic effect , spending on sweets and chocolate jumped by about £100m in the first year to £250m - a year which, according to the confectionery industry, was "as dynamic as any in the industry's history”.